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Just For You

Celebrate your moment with a sparkling gift — designed by you, crafted with care.

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Handcrafted Designs

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Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,736.57

North Star

North Star

From £660.27

Half Vogue

Half Vogue

From £779.68

Delicacy

Delicacy

From £990.68

Kindrea

Kindrea

From £1,345.26

Grace

Grace

From £1,170.47

Half Kindrea

Half Kindrea

From £874.71

Lumina

Lumina

From £693.10

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Principessa in White Gold

Great service

Great service, amazing quality and good price

Ahmad Abdalazim, 2 days ago

Delicacy in Yellow Gold

Quality service and great service.

Quality service and great professionalism from Alex. A broad knowledge of the material of stones and flexibility in timing. A big thank you.

Maxim Zhukov, 3 days ago

Zeta in Yellow Gold

Excellent service

Excellent service! Fast and reliable delivery! All in all i'm very happy with my purchase.

Timmy Pedersen, 6 days ago

Pirouette in Yellow Gold

Wonderful Ring

Wonderful Ring. Excellent Service.

Stefan G, 12 days ago

Full Lab Grown Vogue in White Gold

Super Service

Super Service

Anonym, 12 days ago

Excellent
1740 reviews on

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